1) Understand How Data Affects the Customer Experience
The key to building a great data-driven app is recognizing what information customers need. So first determine what data is most valuable to deliver in the app. For example, if you were building a travel booking tool, useful information would be advising customers the best time to purchase travel. As the white paper puts it, “For the customer, it’s all about getting the data they want, when they want it and how they want it.”
2) Concentrate on the “Last Mile” of Big Data
The so-called “last mile” of big data is the means by which the vast ocean of big data is turned into useful information. The paper recommends keeping these things in mind when designing for the “last mile”:
• “Consider immediacy when defining data access and consumption needs”
• “Apply best practices to make apps simple, smart, responsive, and social”
• “Use data to drive smarter decisions and more responsive campaigns”
3) Build Apps for Scale
Data-driven apps should be able to access data from multiple format, including RDBMS, NoSQL/NewSQL, Hadoop, cloud, social media, and document archives. And in the words of the white paper, “Apps must be easy to use, engaging and delivered securely to web browsers and mobile devices. They also must integrate seamlessly with existing branding and appearance.”
4) Listen to the Crowd When Building Data-Driven Apps
OpenText says the open source community has been a great resource for the company, offering feedback for improving OpenText offerings. So it recommends that developers and companies build community around their data-driven apps as a way to ensure the apps can be continually improved.
5) Agility and Focus Are Key
• “Make It Simple. Apps should be straightforward and easy to use.”
• “Make It Smart. Apps should be smart enough to handle role-specific tasks.”
• “Be Responsive. Apps should deliver value on a variety of platforms.”
• “Be Social. Securely connect users and data to the larger world.”
We agree with many of the points OpenText makes. This app development advice is similar to what we advise our customers building business apps and mobile optimized forms.
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